Real Racine County CVB


Phone: (262) 884-6407


14015 Washington Ave.
Sturtevant, WI 53177

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Real Racine County CVB


Real Racine

Racine County, an All-America City winner, is your next destination to experience great fun on a great lake! Located on the beautiful shores of Lake Michigan, just 25 miles south of Milwaukee and 65 miles north of Chicago, Racine County offers a diverse selection of interesting, cultural, historical and entertaining attractions for the group traveler including a wide range of fine restaurants and affordable accommodations.

Seasonal Hours: Open Sun. May-Oct. 9 a.m. - 5 p.m.
Business Hours: Mon.- Sat. 9 a.m. - 5 p.m.

Member: ABA, NTA, Glamer, TAP, OMCA, Circle WI, IMG, DMAI, WACVB, WSAE

Nearby Attractions that Influence Group Travel:

  • Frank Lloyd Wright's largest commercial project, the SC Johnson Administration Building, world-famous Danish pastry, Kringle, Fred Hermes’ Basement Bijou-Wurlitzer Organ show, and the majestic Wind Point Lighthouse, the oldest and tallest working lighthouse on Lake Michigan. Also CNH Co. (Formerly J.I. Case Co.) tours, State of the Art Fine Art Museum featuring the largest contemporary craft collection in North America.

Type: CVB
Tour Sample:

  • Sample 2-day itinerary for Racine, WI
    Day One:
    10:30 a.m. – 12:00 noon
    Step-on Tour
    Real Racine Visitors Center
    14015 Washington Avenue
    Sturtevant, WI 53177
    No Charge
    Does not include tip to tour guide

    The tour will begin and end at The Summit Restaurant* and is where the step-on guide will meet you. This will include the lakefront, Windpoint Lighthouse, S.C. Johnson Campus and the Southside Historic District.

    12:00 – 1:30 p.m.
    Lunch at the Summit Restaurant*
    6825 Washington Ave. (Hwy. 20)
    Racine, WI 53406
    *Please call Kristen to set up your lunch at The Summit.

    2:00 – 3:30 p.m.
    Fortaleza Hall/ S.C. Johnson Administration Building
    1525 Howe St.
    Racine, WI 53403
    No fee
    A testament to SC Johnson’s rich history, Fortaleza Hall honors the spirit of adventure and highlights the landmark expeditions to Brazil by the late fourth generation leader Sam Johnson and his father, H.F. Johnson, Jr. The building opened in February of 2010 and offers visitors a chance to come together to learn more about the SC Johnson company and the company’s core values.
    The 60,000 square foot facility has two distinct sections: Fortaleza Hall, which provides historical context for the company and the advances that continue to take place through displays and memorabilia, and Legacy gallery; The Commons, which offers a myriad of employee amenities.
    You will also tour the famous Frank Lloyd Wright built SC Johnson Administration Building, the largest commercial project that Frank Lloyd Wright built.
    Your guests will also get a chance to tour the Frank Lloyd Wright built Research Tower if you desire.

    3:45 – 5:00 p.m.
    Milaeger’s Home & Garden Store
    4838 Douglas Avenue
    Racine, WI 53402
    $3.00 w/plant
    Tour the lovely greenhouses and shop and enjoy the beautifully decorated garden store. Please wait on the coach until a Milaeger’s Representative greets your travelers.

    5:30 p.m. Check into one of Racine’s fine hotels.

    6:30 – 8:30 p.m.
    Apple Holler Restaurant
    5006 S. Sylvania
    Sturtevant, WI 53177
    Enjoy a spectacular down-home cooked meal served with wine and enjoy a home cooked meal in the rustic atmosphere of Apple Holler! Dinner includes Beverage, dessert, tax and tip.

    Day Two:
    9:00 – 10:30 a.m.
    Case Tractor Manufacturing Plant Tour
    7000 Durand Avenue
    Racine, WI 53406
    No fee
    Tours are started from the Racine Training Center behind the Parts Operations office. All visitors must be over the age of 14 and wear enclosed (not sandals), comfortable and good support shoes, as this is a walking tour.

    11:00 -11:45 a.m.
    Lehmann’s Bakery
    9117 Durand Ave.
    Sturtevant, WI 53177
    $3.00 per person
    The bakery will give a bakery tour and short demonstration on how Kringle and other bakery are made. They will also have free samples of bakery and coffee.
    Lehmann’s have a “Tour Bus” special, $2.00 off all Kringles.

    12:00 – 2:00 p.m.
    The DeKoven Center
    600 21st St.
    Racine, WI 53403
    Julia Peyton
    $15.00 for tour and lunch Enjoy a delicious buffet lunch in Taylor Hall among the Gothic-style buildings which originally housed the Racine College, founded in 1852. You will have a tour of the buildings and be able to go to the gift shop if you wish.

    2:30 – 3:30 p.m.
    33 E. Four Mile Rd.
    Racine, WI 53402
    No Fee
    Tour the magnificent childhood home of Sam C. Johnson and his sister Karen, built from 1937 to 1939 by the famous architect, Frank Lloyd Wright, now used as a conference center.

Tour Services:

  • Attractions
  • Lodging
  • Theater
  • Brochures
  • Group Planner
  • Shopping
  • Step-on-Guide
  • Itinerary Planning
  • Dining/Banquet
  • We do all itinerary planning free of charge. We also offer a 90 minute City tour for $50.00 or if you stay overnight in Racine it is free.

Real Racine

14015 Washington Ave.
Sturtevant, WI 53177
Phone: (262) 884-6407
Phone: 800-272-2463
Fax: (262) 884-6405